In a business where first impressions are everything, I often get asked the question when discussing marketing fees with clients ‘Is professional photography worth the money’?
The answer is ‘Yes’ absolutely. Lets look at the benefits of investing in a professional photographer and what it can do for your investment property, whether it be for sale or lease the principals are the same.
In this day and age the internet is one of the most valuable marketing tool we have, when we search for products online what is the first thing we look at? Photos. If something catches our eye we then click on it to know more.
Long gone are the days where Real Estate Agents take the company camera to a property and take pictures of houses. In most circumstances there is no power on in vacant properties and that means dark photos anyway. Prospective buyers/tenants are looking at photos and sizing up the room, layout, lighting and much more. It is no longer just for selling a house and is a must when leasing a property too.
For a minimal fee usually between $150-$350 (if you want exceptional photos at dusk etc. costs can escalate much higher) a professional photographer will go to the property with all their equipment (not a cheap cannon quick shot from the office) and take a good range of photos from various angles, move furniture around to ensure the best picture is taken, change lighting and even declutter the room.
They then take the time to select the best photos and edit them removing shadows and touching up blemishes resulting in some great photos of your property. You only need to look at the comparison photos here to see how much better some professional photos look against the ones taken on an iPhone.
Another benefit is that you can keep the images for future use, if you decide to lease or sell in the future you have the images ready to go and even to look back at the past an reminisce about the great time shared at the property. For Landlords it can even act as evidence of the properties condition if things go sour with a Tenant.
All in all, for a very small investment it will bring about a significant return – getting people through the door of your property in the first place!
Contact us to show you how presentation can assist you to get better results for your property.